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Webinar May 20: Creative & Out-of-the-Box Ideas to Generate Revenue Now and When You Reopen
Recorded Webinar from May 20
With so many of our ‘normal’ profit drivers either limited or completely eliminated in the ‘new normal’, we wanted to discuss the creative and different ways attractions are driving revenue while they’re closed, and when they open.
In previous webinars, we talked about selling branded masks. We discussed how certain zoos are reopening as drive-thrus, allowing their guests to drive along their broad walkways and charging per car. Ngong Ping 360 in Hong Kong transitioned their VIP experience of an exclusive cable car cabin into their standard product and wrapped creative promotion around the experience. The Cincinnati Zoo is doing Cincinnati ZOOm Calls where one of their animals can join your virtual meeting for 15 minutes. But this is just the beginning.
As we always do, we had a panel of attraction industry professionals sharing the out-of-the-box ideas their attraction is considering, or implementing, to drive revenue. We also had a surprise panelist join the call, so make sure you watch to the end to find out who we brought onboard to share their expertise.
You can also download the PowerPoint slides from the webinar right here.