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During the pandemic, virtual events have emerged as a creative way to keep your guests engaged when they can’t visit your venue, and a channel for increasing your revenue when admission sales are a fraction of what they’ve been.
So we dove deeper into this relatively unexplored side of the attractions industry. We highlighted some of the best virtual events we’ve seen – virtual tours of museums, virtual ZOOm safaris, virtual theater showings and education sessions. We talked with attractions about how they plan and operate these events, how they market them and attract virtual guests, how they sell “general admission”, and what has been the revenue impact.
Then we tried to tackle the final pressing question: Even when the pandemic is over, whenever that is… are virtual events actually here to stay?
*recording will be posted soon*
You can also download the PowerPoint slides from the webinar right here.