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Recorded Webinar from March 31, 2021: The Future of Membership/Pass Programs
COVID has given us the time and incentives to reevaluate our “normal” operations, and here’s one question we feel is worth discussing: Is it time to reevaluate our membership/pass programs?
Could there a better way to satisfy demand without hitting max capacity as often? Is there a better way to service guests with different financial circumstances and visiting habits? Are our members/passholders actually our most profitable guests or do we need to better balance these programs with our ticket programs to yield the best revenue or results for our mission? Are our members even our biggest advocates, or are there other guests or channels providing equal or even better word-of mouth?
Randy and Matthew tackled these questions and more during this episode of Webinar Wednesdays with an expert panel of attractions industry professionals. We recorded the webinar and you can watch it right here.