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CRM+ & Member Renewal Drive: Explore The Galaxy With Mike Marks S3E1
Mike Marks is the Supervisor of Business Solutions Engineers at Gateway Ticketing Systems. As he puts it simply: his role is assisting customers and potential customers in finding their way around Galaxy.
Periodically, Mike Marks explores with you the vast configuration options available in Galaxy and shows you how to streamline your process with tips and tricks. It’s a series we call Explore the Galaxy with Mike Marks. And he’s back for another season! In this first episode of season three, Mike tackles Marketing in CRM+, specifically running a member renewal campaign. As he puts it:
CRM Plus is fed by Galaxy so that means your members/passholders and their visitation habits are available for marketing purposes.
It’s a sad day when a membership/pass lapses. But with a targeted marketing campaign you can reach out to those specific members that made a visit to your organization and even reference that information to personalize your interaction.
Watch the video below to see how Mike can pull a targeted contact list of all expired members that have visited in the past year, then sends a personalized email using the Data Field Values that already exist on that contact.