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Webinar May 6: Pricing the Guest Experience in a Post-COVID World
Recorded Webinar from May 6, 2020
This week we tackled a GIANT concern on everyone’s mind: Pricing.
Should you reopen with lower prices for memberships/passes and general admission since you can’t offer your attraction’s full experience due to social distancing and cleanliness guidelines
Or, should you charge the exact same prices as you did before closures, since these have been developed over years of adjustments to optimize revenue vs. expenses and the experience being offered?
Or, do you need to raise prices to compensate for lower capacity, but perhaps offer a more VIP experience so the value is still there?
We heard opinions and the supporting arguments for each case in this week’s webinar. We also discussed different ways to add value to your guest experience to increase demand and increase revenue or margin. We recorded the webinar and you can watch it below.
You can also download the PowerPoint slides from the webinar right here.